As I read through Jameson’s “Postmodernism and Consumer Society” I noticed one thing very quickly, I could actually make sense of what I was reading. For once, I felt I would actually have something of value to contribute to the class discussion.  I was impressed with the fact that Jameson does a fantastic job at using examples that I am familiar with instead of referencing glue sniffing French guys who have a crush on each other.

Jameson starts off by getting his reader familiar with his idea of Postmodernism and how it is being viewed today.

He explains that most of the postmodernism being viewed today is a “specific reaction against the established forms of high modernism.” (1961) The idea that something has to be destroyed in order for change to come about is a theory of the past. According to Jameson as things change they are viewd as the enemy to the society taking part in the change. For example, Jameson points out that “to our grandparents such writers as Joyce, prouset and Mann seemed to be scandelous or shocking-for the generation whicxh arrives at the 1960s, felt it to be the establishment and the enemy”  This makes sense in looking at the changes taking place around us. For example, on a smaller scale, we can see the shift in the technological advancements that the younger generation has mastered in a short period of time (Internet, cell phone, digital cable, Ipods, etc…) even though these things are new, exciting and life altering they will most likely be viewed in a whole new light to the next genertaion. Possibly even looked at as the downfall of man or perhaps a modern day invention of the wheel.  Our ideas and concepts which we look at as new and revolutionary now  will someday be looked at as the very thing that needs change again. And with this process branching out into all aspects of life it can be seen that Postmodernism will never really come to an end, only continue throughout each generation.

Another point that jameson brings up is the postmodernists fascination with media and culture rather than academic scholarly material. Although many scholars feels this obsession makes thier work not as valid I tend to differ. Just because you do not relate a theory to some other dead guys theory from a hundred years ago or some other text of high esteem does not mean it cannot be valued. In these changing times, having the ability to relate something complicated to a concept that can be understood by the masses is a powerful thing.

“French theory is becomming widespread and marks the end of philosophy as such”(1962)

Ok and now we have the spacious, luxurious grand Bonaventure Hotel.  At first I pictured the hotel from Home Alone 2. But then with all these crazy entrances I figured it would look nothing like the one from Home Alone 2 because Kevin Mcalister ran right out the front lobby doors and past the bad hotel employees. I remember this scene well. Jameson explains that Portmans hotel was designed in a way that was to close it off from the rest of the city and create a world within a world. I must admit that when he rambles about escalators and elevators I lost his point. Hopefully after a good ol’ class discussion the actual purpose of this hotel will be more evident.

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